Lorraine Griffin is a very talented cake designer who has made cakes which even made their way to No10 Downing St! Lorraine needed help to make some tough decisions about her business.
Starting with the name that was Sweet & Stylish Cakes, to utilising her memorable name for the brand and new logo. We looked at profit margins and which products and market places where best to focus on. We also helped Lorraine decide what business decisions were right for her lifestyle and family.
The Bow & Arrow consultancy provided a paper that clarified and even resolved some of the issues facing the business as it decides how to go forward. We have now delivered the new brand and website and will continue to help them develop their business.